Brand jewelry cases and terminal visual unity is tie-in skill, brand shop is our contact more at ordinary times, then for our store should be how to maintain our visual unity, how should our brand shop to design, just to look at it.
First of all, the brand terminal image has several generations of image defects.Most of the image of the brand in the terminal will be the first generation, second and third generation generation phenomenon, usually brand company will ask merchandising standards to adapt to different shops, which makes display designer in making display standards, pertinence is not strong, is unfavorable to the execution of the terminal.Greatly increased the production cost of the display cabinet manufacturers, and the output efficiency of the whole shop.Increase the pressure on brand companies to deal with terminal opening.
In-store displays the combination, according to the structure of products, human body engineering, customer laws of visual line, walk, comprehensive content such as VMD to design, more want to consider to terminal shops later execution with the ease of replication, but also can be applied to different regions, different shop area, the application of different series of products.The fewer styles the display cabinets combine, the more easily the terminal will be copied.If we can meet the customers' different visual demands, we can better drive the sales performance.
In this way, the terminal image design is particularly important, and it is not to be ignored to find a good display cabinet manufacturer.Like the garment display cabinet, leather display case and underwear display case of the terminal, there are more creative thinking, and the design of the flow table and booth, including the cashier desk, is also extremely beautiful.
Then there is the importance of the display.The scene of the image display best execution and maintenance personnel, preferably by store layout specialist is responsible, because the store display commissioner, more clear store inside and outside of people into, the be fond of of customers, inventory and sales, and the weather changes, and many other factors, these factors also directly affects the display performance after the adjustment, the careful maintenance, only store display specialist is responsible for the best, and to end now, there is no such professional shop display commissioner, now just can be done according to the manual to adjust the direction of the visual image of the store, and terminal staff turnover is big, if you don't timely training work, will make the display work not good circulation.
In addition, the lack of professional brand headquarters display design talent, combined with shorter displayed in the history of China, have professional knowledge about the design of display supplies limited, leading to display designers professional knowledge is not comprehensive, so in the design of terminal display standards manual, will have to consider not comprehensive, to adapt to the surface, the execution of the project is not clear, even a lot of manual display standard manual is not standard, can also lead to the terminal is not easy to perform.
Therefore, a good brand company, for your own brand terminal design a set of unique, high-end and conform to the display of the image, find a suitable cases and manufacturers, and talent cultivation in the display, plenty of effort, to go further, go better!
This article is provided by shenzhen Funroad jewelry display cabinet direct selling manufacturer: 20 years of jewelry store display cabinet design experience, 2018 will help you to rapidly improve the brand value.