Proper use of jewelry counters and light sources will increase your store sales!

Jewelry is favored by people, especially women, and jewellery will make beautiful women 'love at first sight'. More and more jewellery stores are appearing in the most prosperous areas of the city. In large shopping malls, jewellery counters also occupy an advantageous position.

How to use the right source of light to visualize the value of jewelry is increasingly becoming a concern for jewelers. When some jewellery shops decorate the storefront or the counter, they generally only pay attention to the light, so that the overall feeling of the store is gorgeous and magnificent, but the proportion distribution of the light source is neglected, so that there is no difference between the main body and the non-subject of the sale. The jewels that are placed lack a layering. Just as flowers need green leaves, no matter how beautiful the jewels, they need good light to illuminate the brilliance they deserve.



When a piece of jewelry is placed on the counter, people are not only looking at the jewelry, but also watching the counter. Color plays an extraordinary role in shaping spatial character. As the decorative lighting of jewelry stores, from gorgeous chandeliers to illuminated light troughs, their attraction to the line of sight is far greater than their own lighting functions, thus becoming a decorative method to attract customers, making them in the environment space. Items are more competitive than items in the surrounding area.

Natural light is the most ideal light source for appreciating natural gemstones. However, in actual sales, due to the limitations of the venue, merchants often choose artificial lighting for lighting.



The color emitted by the light source itself is the "source color", and the color reflected by the jewel by the light source is generally referred to as the "surface color". Except for some gemstones with fluorescent or phosphorescent effects, the jewelry itself does not emit light. Excessively bright lighting, in addition to unnecessary waste, its high temperature and electromagnetic radiation will destroy the color and luster of the object itself, especially the structure and chemical composition of some organic gemstones such as pearls, corals, amber, etc. .

According to psychologists, glaring lights can also have an emotional impact on customers and sales staff in jewelry stores, as well as the success rate of jewelry transactions.

An introduction to the rational use of jewellery counters and light sources to increase the sales of your store is here. Funroad Jewelry Showcase looks forward to working with you.