The first impression has a direct impact on the subsequent development.People in a store to buy jewelry, the first is the jewelry display ark, jewelry display ark directly affect the consumers to the layout of the aesthetic, through the consumer's first impression of jewelry.So how should we arrange the jewelry display cabinet to make the customer impression bonus, does not produce aesthetic fatigue?
The first impression is the lighting design on the jewelry display case.Commonly used in jewelry cases to light sources are used metal halide lamp, metal halide lamps and lanterns highlighting strength, high light efficiency, but the metal halide lamp is easy to make jewelry distortion or aging, so you don't normally used in jewelry, the storefront window but for outside.And halogen lamp has a big advantage, can be used in jewelry display ark interior jewelry illume.There is also a compact and flexible projection of halogen lamps, which are easier to control.Also should pay attention to the choice of illuminant respect, not person any jewelry is used the same kind of light source.In general, the use of white light and gold in the use of yellow light and emerald jade is used for the use of neutral light.Such jewelry is decorated by the ornament of lamplight, can be lifelike, bright and beautiful.
Secondly, there is the layout of the jewelry store.In general, the display form of jewelry display cabinet will be displayed mainly in the form of branches, linearity and arc, which will eventually be arranged according to the actual site.Long and narrow Spaces are usually linear.The layout is more compact and orderly.If you want to have a strong showing effect, you can use the arrangement of the branches, so that you can improve the utilization rate of the site.But that requires a lot of space.But now more is the combination of these layout forms, the combination of linear and arc, bough and arc.Add in the designer's embellishment.Make the jewelry display cabinet layout more orderly, beautiful.Deeply attracted the consumer's eyeball, deepened the consumer's impression of jewelry.
Many jewelry stores fixed layout already let the consumer to produce visual fatigue, so marketers must start from the layout, make impact consumers eyeball jewelry cases, let consumers have a profound impression.
The jewelry display cabinet is designed and made, which needs to be carried out around the fashion and luxury of jewelry, the first appearance of noble atmosphere;Second overall coordination, rich sense of space;The third incorporates local customs and cultural elements.This can reflect the dignity of the jewel, can show the resplendent of the jewel.So what does this jewelry display cabinet bring to the jeweler?
First of all, increase the number of visitors, such jewelry display cabinet can display the jewelry of the cabinet jewelry, the first time to attract customers' eyeballs, let customers create a desire to seek advice and purchase.
Secondly, jewelry merchants are also using jewelry display cabinets to attract customers' eyeballs to promote their own brands.And use the jewelry display cabinet to promote your brand, can save the next advertising fee.
Finally, the jewelry displays the display cabinet through the jewelry display, more reflected the bright bright and dazzling jewelry.It is more important for customers to remember this brand and this style.Even if the customer didn't buy it then, the next time you need it, you will immediately think of this brand and this style.This increases the number of repeat customers.
Therefore, from the visitor volume to the brand promotion to the turn back, during this period, the jewelry display cabinet can bring the economic benefit of the jeweler is huge, immeasurable.
This article is provided by the direct selling manufacturer of all road jewelry display cabinets: 20 years' experience in the display cabinet of jewelry stores, and in 2017 will help you to promote brand value quickly.