When it comes to jewelry stores, it's easy to be unfamiliar, especially when it's a grand feeling.However, the goods in the jewelry store are displayed as they want.No display skills?If you really think so, you are dead wrong.
Jewelry store displays, such as the ability to properly use the configuration and display technology of goods, can increase sales by about 25% if other conditions remain unchanged.Aesthetic and artistic jewelry display is successfully implemented customers stay, on the sidelines, purchase process key point, so can not only facilitate consumers choose jewelry, stimulate their purchasing desire to promote the sales of the product, but also can effectively enhance the brand image of enterprise.
The following display techniques are used in marketing campaigns, which help sales and brand promotion more or less.
Firstly, as the first principle of jewelry display, it is the concept of "quantity".
The display of goods should be full, and the display of goods should have a sense of quantity to attract customers' attention and interest, and bring the biggest visual impact to customers.
Second, ask the jewelry store to make a "color" match.
Cause customer impulse buying, commodity packaging beautiful, visual impact, pay attention to the colour collocation goods display, hot and cold tonal combination is appropriate, avoid different items with the color and display, visual confusion.
Third, require that the same category of goods be displayed in the adjacent shelves or locations.
The same category of goods should be centrally displayed in the vicinity to make it easier for customers to find the products they need.
Fourth, the jewelry store should be "combined" to attract consumers.
Generally speaking, after the consumer enters the jewelry store, the eye involuntarily first turns to the left, then slowly moves to the right side.This is because people tend to look at things in the right order from left to right.Therefore, the new products displayed on the left side of the jewelry store should be as attractive as possible to make consumers stay.At the same time, because people are accustomed to writing with their right hand, they walk on the right side, so in people's subconscious, the right thing is safe and reliable.Therefore, using this shopping habit of people, the jewelry store should place some main products on the right side and accelerate the sales.
Fifth, "yi" take, easy to take, easy to restore is also one of jewelry display requirements.
Easy to take easy to take easy reduction is one of the conditions of good goods display, if you don't convenient take, or got back very trouble, increases the pickup in time delivery of cargo, then good display is just nice, cause trouble to the sales.
This article is provided by shenzhen Funroad jewelry display cabinet direct selling manufacturer: 20 years of jewelry store display cabinet design experience, 2018 will help you to rapidly improve the brand value.