Don't be in a hurry to get on rainy days because customers won't go to their competitors.
First of all, rainy days actually help us to screen our customers.When the weather is good, there are 100 customers on the road, 20 of which are sure to be bought.10 more likely to feel good will be bought;The other 50 were killed or not bought.On a rainy day, only 20 customers may go shopping, but the purchase intention is accurate.
Second, the most important, rainy day traffic can indeed reduce, but for the overall, product sales during the quarter does not caused much impact because it is a rainy day or sunny day, the customer just to shop ahead of time delay.
So which jewelry store's performance will be affected by the rainy day?Nature is the shop where SI is not doing well.Because one day, a few days of rain, is everyone out shopping rush around, if SI enough outstanding design, shop is more difficult to achieve drainage, natural performance has declined, blame it on the weather at last.
Rainy jewelry store has no passenger flow, as a qualified store manager, what do you need to do on rainy days?The ronggrun display cabinet gives you a recruitment, you can grab from the details of SI.On the one hand, through marketing principles, the terminal intercepts the passenger flow and the drainage;By optimizing the store environment on the other hand, to the overall environment of the store for a comprehensive test, for lighting, layout, ZhanChen details such as maintenance, check the need for repair and replacement of the material and to change jobs.
In this way, the brand image and sales atmosphere of the jewelry store have been improved, and the performance is certainly better than the peers.
This article is provided by the direct selling manufacturer of all road jewelry display cabinets: 20 years of experience in display cabinet design for jewelry stores, which will help you to improve your brand value quickly.