"Alas, the economic environment is bad in recent years, business is very difficult to do.""More and more people are doing our business. It's hard to compete with others."...Do you have similar exclamations?In fact, since the outbreak of the international financial crisis in 2008, the global economic growth has slowed down, and all major economies have experienced sluggish growth, which has greatly affected the development of all industries.But in addition to the affected by the external economic environment, the enterprise's own factors such as strategic layout and brand positioning is one of the key factors which influence the enterprise development and the performance, especially in luxury goods, jewelry, watches, cosmetics, clothing and other industries.
For the above of luxury goods, jewelry, watches, and other industry market, in recent years has been formed before the Wolf after tiger competition in the market, competition heats up, update speed is very fast, a bit not careful, will be competing in the rear.More and more enterprises, besides focusing on products, continue to improve their sales performance through tools other than products.The display case is one of the important aspects.The function of display ark is not only to display the goods, it is also the window of brand promotion, the brand image, product information, the latest strategy can pass the design of the shop and display ark to pass to the customer.
For jewelry, cosmetics, watches the counter of a display form, such as excellent storefront design, not only can foil a substantial product qualities, promote the brand of tonal, also can improve the visibility and influence of brand, thus to promote the sales of the product.Therefore, the design of the display cabinet is very important for brand image and product display.Before launching their own products, brand enterprises will design their own VI, SI first, in order to deliver brand culture, brand recognition, and one of the cases are designed to enhance the brand positioning, create a good sales environment, so as to increase the rate of customers into the store and store sales performance.
With the popularization of the Internet and the change of the mainstream population, the market of display cabinets has changed dramatically, and personalization and differentiation have begun to dominate the market.So, in the face of changes in the market environment, how can the display design bring more sales performance?
First of all, it is important to define the location of the container design.Don't say is different industries shelves, even the same industry, different brand of cases, their design style is different, because the storefront design can fully reflect the image of the brand and culture.Therefore, the positioning of the display cabinet is very important. It not only tests the designers' creative ability, but also requires the designer to have the understanding of the industry and the application ability of the marketing strategy.That way, the customer can make a deep impression.
Every road as cases to industry benchmarking enterprise, integrating embellish storefront has focused on the brand VI, SI system research, understand the way of brand marketing, it, to "read" industry, industry development trend and the needs of customers, "profiling" on customer orientation, grab the brand pain points, to seek the key to the problem, focus on core DNA to create a brand, over the years for jewelry, watches and other industries provide customers comply with its brand image and positioning of the storefront, make customer brand and competing goods form segregation, the differentiation of brand positioning, showing a unique temperament, have clear, clear image, brand communication enable customers to rising marketing performance.
Second, the excellent display ark design cannot leave innovation consciousness and thought.Combine the market trend, design personalized display ark, can attract more passenger flow.But throughout the market today, homogeneity is very serious, copying and copying has become the norm in the industry.But ronggrun understands that brand development lies in innovation.Therefore, it pays more attention to brand integration innovation and original design.By virtue of its rich performance and brand building experience, it can be used to create a booth with unique brand image for customers.At the same time, it can also carry out design adjustment and implementation of project plan implementation on the basis of deep understanding of customer brand connotation.
To sum up, the display cabinet is a vehicle for displaying goods, but at the same time, it is also the window of brand publicity, which is the key to influence sales performance.Therefore, it is very important to select a professional booth design company.Too fast in recent years, the industry development is also contributing to the cases in the field of professional degree is uneven, but along with the advancement of marketization, and accelerate the industry reshuffle, every road cases and with the comprehensive advantages, wins the favor of customers across the country and recognition, more than a decade for many luxury goods, jewelry, watches, cosmetics, clothing, museums, Banks and other commercial space to provide professional, made-to-measure political system, depth.In the future, we will continue to develop new technologies and products, and continue to provide customers with more relevant solutions and services to further promote the development of the industry.
This article is provided by the direct selling manufacturer of all road jewelry display cabinets: 20 years of experience in display cabinet design for jewelry stores, which will help you to improve your brand value quickly.