The jewelry display counter in the brand jewelry store has basic requirements: reasonable positioning, prominent theme, rich commodity, clean and beautiful, which can bring the benefits to the store.
1. Reasonable positioning
The positioning is to determine the layout of the jewelry counter, the style and class of the display.Jewelry merchandise counter layout, the style and class should be consistent with the whole store style and class.As a high-grade fine jewelry store, display should be highlighted when luxury, elegant, emphasizes the artistic atmosphere, and as the general public of the jewelry store, their goods put should highlight the rich, detailed, let the consumer feel they can afford, buy cheap.
2. Prominent theme
Theme, which requires the jewelry counter arrangement and the body of the display is bright, let customers to understand while see, this is what sales counter, to highlight the main body should be the commodity classification put orderly, have standing counters, zone, the marketing main body in the clear.Common classification methods are as follows:
A, the main category and the jewelry variety shall be divided into special cabinets and zones.Such as gold jewelry counter, diamond counter, jade special cabinet.
B. Set up a special cabinet in terms of jewelry style or fashion trends.Including popular jewelry series counter and traditional jewelry series counter.
3. Abundant commodities
Commodity rich means the counter commodities are rich and full;The variety, specification, style is complete, the quantity is sufficient, want to make the counter commodity display is rich, should according to the type density of the commodity and the proportion of main, auxiliary commodity.
Type density = quantity of goods/display goods * 100%
The higher the type density, the lower the repeat rate of the display products, the more variety of the display, and the good combination performance.In specific marketing environment, the jewelry display in the counter the same variety, same style 1 ~ 3 pieces is put up, too much repetition can let a person feel the counter goods, monotonous, boring, the same will affect sales.
Control the proportion of main commodities and auxiliary commodities:
The goods that make an enterprise profit are some unique or competitive goods.When on display, can not because the main goods can make profit all the time put, this also can produce drab feeling.In display, should control the proportion of main, auxiliary products, generally speaking, the main display scale small, at about 20%, less than 50%, the rest for bedding products, bedding products has increased breed of design and color to attract customers.
4. Clean and beautiful
Neat is neat, clean, the prop that is put in the counter, jewelry is clean, neat and beautiful, ask commodity prop and so on color collocation harmony, put composition is exquisite.
This article is provided by the direct selling manufacturer of all road jewelry display cabinets: 20 years of experience in display cabinet design for jewelry stores, which will help you to improve your brand value quickly.