Modern commercial jewelry cases is to use the advanced science and technology of human society and the modern business management method, using industrial society brought about by the mass production material conditions, through the display of a variety of media, create ever-changing visual communication effect, to complete belong to the category of commercial media planning, and with new product ideas to change the customer's shopping psychology, make consumers under the influence of display form, for the selection of organic goods.
Many exhibitors, in order to display their products, blindly go to the exhibition.However, most of them cannot achieve the desired effect after the exhibition.The purpose of the exhibition is to create a brand for the audience to truly remember their own exhibits and their own brand.Then, successful exhibitors must know the following:
1.There should be a marked sign
Being different attracts more visitors, and visitors are more likely to identify the visitors, making the visitors feel the impression, too.Think about the flow of people
The exhibitors may want to show a large number of free-moving audiences in the exhibition.May want to attract a large audience, but only let the screened audience enter the jewelry counter;Perhaps the hope is that each audience's data may be expected to record only a select few.Or maybe not even consider it.The exhibition display arrangement is a key factor in crowd control management.As a result, designers are beginning to understand what kind of people the exhibitors want.
It gets to the memory.Be unique in your design, but don't get away from the target and the business image.
Show the center and focus.The focus of the display case can attract attention.Focus selection should serve the purpose of the exhibition, which will generally be special products, new products, most important products, or products valued.By means of location, layout, lighting, etc
3.Express your theme clearly and clearly
The theme is the basic information and impression that the exhibitors want to convey to the visitors, usually the participating enterprises themselves or the products.The clear theme is the focus from one side, the other is the use of the appropriate colors, charts and layouts, in a coordinated way to create a unified impression.
4.In harmony, don't be disorganized
The display of jewelry display is composed of many factors, including layout, lighting, color, charts, exhibits, display stands, exhibition tools, etc.Good design is to combine these factors into one, to help exhibitors to achieve the purpose of exhibition.
5.Think about space
The designers should also consider the number of staff and the number of visitors.The crowded booth is inefficient and will cause some target audiences to lose interest.Conversely, empty booths will have the same effect.In this regard, the area of the booth is the main factor.
Six.Design from the perspective of the target audience
Traditional designs, especially temples, palaces and Banks, emphasize eternity, authority and grandeur.But in competitive exhibitions, the success of the exhibition depends largely on the audience's interest and reaction.Therefore, the exhibition design should consider people, mainly target audience's purpose, emotion, interest, viewpoint, reaction and other factors.From the perspective of the target audience, it is easy to attract the attention and resonance of the target audience and make a deep impression on the target audience.
7.Be concise and not complicated
The average person can only accept limited information in an instant.If you can't get clear information in an instant, you won't be interested.In addition, it is easy to reduce the work efficiency of booth staff.Exhibition display ark should choose representative decoration, must have a choice, must be abandoned.Brevity and clarity are the best ways to attract an audience.Photographs, charts and text descriptions should be clear and concise.Design decorations that are not related to the exhibition target and the content of the exhibition should be minimized.
Let the jewelry counter show a different sentiment -- related to color.11 colors, 11 shades!
Black: noble and can conceal defect, it suits with white, aureate collocation, play the role that emphasizes, make white, aureate more dazzling.
White: will reflect all the light, have clean and expand feeling, when decorating at home, if the space is smaller, may give priority to with white, make the space adds capacious feeling.
Aureate: it is a kind of luxuriant color, can send out luxuriant and gorgeous and dazzling light in itself, so the sense that can make a dizzying sense.
Red: it is a more stimulating color that gives a sense of burning and flirting.But unfavorable contact is too much, otherwise it is easy to produce anxiety and emotional pressure, easy to produce fatigue.
Orange: can produce vigor, induces appetite, also is the representative color in warm color system, also is representative healthy colour, the word also contains mature and happy meaning.
Green: it is a kind of your person feels sedate with comfortable colour, green also represents positive and full of youthful vigor, natural green to faint, fatigue, disgusting have certain effect with qing extremely sentiment.
Pink: it is the best interpretation of tender, the color of red and white, very bright and bright, pink means "like water tender feelings".
Blue: is a person produce daydream colour, on the other hand, it is also quite serious color, this kind of intense colour, to some extent can conceal the shortcoming of other colors, is a kind of tie-in and convenient colour, blue environment also make the person feels quiet and tastefully laid out and halcyon.
Yellow: the first color seen by a person, is a color that symbolizes health. It is healthy and bright because it is the most easily absorbed color in the spectrum.
Brown: the color that can match most easily, it can absorb any color of light, it is a kind of comfortable and peaceful color, can be assured to use at home center.
Gray: is a kind of extremely amiable color, have the diversity with any color collocation, so in colour collocation is not appropriate, can be mixed with gray.Grey can be a representation of the middle color.
This article is provided by the direct selling manufacturer of all road jewelry display cabinets: 20 years of experience in display cabinet design for jewelry stores, which will help you to improve your brand value quickly.