Many enterprises, in order to display their products, blindly go to the exhibition.However, most fail to achieve the desired effect.The purpose of the exhibition is to create a brand, so that visitors can truly remember their own exhibits and brand.Then, the successful exhibition must know the following points:
One, should have bold mark.
Being different attracts more visitors, so that visitors are more likely to identify and impress.
2. Highlight the focus.
Show the center and focus.The focus of the display case can attract attention.Focus selection should serve the purpose of the exhibition, which will generally be a special product, new product, most important product, or a valued product.Through position, arrangement, lighting and other means to highlight the exhibits.
3. Express the theme clearly and convey the message clearly.
The theme is the basic information and impression that exhibitors want to convey to visitors, usually the exhibitors themselves or the products.A clear theme is the focus from one side, and the other is to use appropriate colors, diagrams and layouts to create a unified impression in a coordinated manner.
4. Order and don't mess around.
The display is composed of a number of factors including layout, lighting, color, graphics, exhibits, display stands, and exhibition tools.Good design is to combine these factors into one, to help exhibitors achieve the purpose of exhibition.
Think about space.
The designers should also consider the number of staff and the number of visitors.The crowded booth is inefficient and will cause some target audience to lose interest.An empty booth will have the same effect.For this, the exhibition area is the main factor.
6. Design from the perspective of the target audience.
Traditional designs, especially temples, palaces and Banks, emphasize eternity, authority and grandeur.But at competitive exhibitions, the success of the exhibition depends largely on the audience's interest and reaction.Therefore, the exhibition design should consider people, mainly target audience's purpose, emotion, interest, opinion, reaction and other factors.From the perspective of the target audience, it is easy to attract the attention and resonance of the target audience and make a deep impression on the target audience.
Be concise and not complicated.
The average person can only accept limited information in an instant.The audience is in a hurry. If you can't get clear information in an instant, you won't be interested.In addition, it is easy to reduce the work efficiency of booth staff.The display ark should choose representative decoration, must have the choice, must have abandoned.Simplicity and clarity are the best ways to attract an audience.Photos, charts, and written instructions should be clear and concise.Design decorations that are not related to the exhibition objectives and exhibits should be minimized.
This article is provided by shenzhen Funroad jewelry display cabinet direct selling manufacturer: 20 years of jewelry store display cabinet design experience, 2018 will help you to rapidly improve the brand value.