Jewelry window display cabinet and brand connotation
With the development of economy and the improvement of market segmentation, customer experience has become an important indicator for all walks of life to pursue differentiation, and the unique display cabinet design has become a magic weapon for brand jewellers.
In a high-end wedding ring brand shop where jewelry is being displayed, it is doubtful that the window display cabinet does not display jewelry like the common jewellers, but displays the deconstructed Eiffel Tower in Paris! Impressive at the same time can not help but want to ask why?
Later, the display cabinet manufacturers learned from the introduction of display designers that the Champs Elysees wedding ring series is the main product of the brand at present, and the design inspiration of jewelry designers comes from the Eiffel Tower. The source of inspiration is displayed through the window display cabinet to express the connotation of brand and product. The display of jewelry window display cabinet often only shows the main products of the brand. Such a conventional method not only has little effect on visual marketing, but also has no way to reflect the brand connotation. Consumers have long been tired of aesthetics. But if we abandon the conventional practice and focus on highlighting the brand connotation, it will increase the viscosity between the brand and customers.
It seems that the excellent jewelry window display cabinet is not only a display of originality, but also a riddle full of brand culture, attracting consumers to search for answers in the brand